Once upon a time in the small city of Lancaster, PA, a young kid faced the negative temptations of teenage life that are present in mostly all communities and neighborhoods across the world. Fusing sports with the support of mentors and coaches, Jerry displayed an overwhelming amount of work ethic and tenacity towards a successful future that he was often caught dribbling down streets or practicing a jump shot on any court available. Thousands of points and many cities later, with a college diploma in his portfolio, he is living a dream, not as just a basketball star but a caring, supportive husband, father, son and creator of a youth development foundation. He used sports to develop into what we see of him today and he wants the same for the kids of the future and hes starting with giving back to the place that groomed him into manhood!
This video is the 2010 promotional commercial produced by Joey Cross for the Back2Basics Foundation Media campaign. It serves a 30 second call to action by community members, parents and youth to get involved and prepare for success.